IPinfo is the world's leading IP data provider. Trusted by over 400,000 users, developers and businesses, IPinfo handles more than 40 billion API requests per month. Our new partnership with IPinfo allows Confection customers to geolocate visitors and identify companies visiting their sites. This enriched data can help build powerful retargeting campaigns, fuel high-impact business development efforts, and make more effective, analytics-based decisions.
Learn more about the add-on, and explore sample use cases, below. To activate it, schedule a call with our team.
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Once active, Confection's Enrichment Add-On will create two new UUID properties in a customer's account API:
companyandgeolocation
companycontains the name, domain, city, and country of a visitor associated with a certain company.geolocationcontains city, region, country, and lat/long information for a visitor associated with a pageview event. If company information is available, the location data for both properties will match. From top to bottom,geolocationentries are organized in ascending order (from most recent to least recent). In the example, the London company-linked visit happened after the generic Los Angeles-based pageview event.By default, the add-on will not collect company or geolocation data from VPNs, bots, ISPs, hosts, or education institutions. If they wish, customers can enable VPN data collection in their dashboards. (See "Also Collect Data from VPN?" here.)
IPinfo identifies some ISPs and hosts as businesses. We recommend reviewing exports before handing off to a sales team, building a custom audience, or otherwise leveraging the data. (Dozens of visits from "Microsoft Corporation," for example, from across the United States probably represents cloud and/or data center customer activity vs. actual interest from Microsoft itself.)
Confection already helps GA4 and Matomo operate 52-123% more effectively. Once the enrichment add-on is active, Confection's Matomo and GA4 integrations can send company data and more precise geolocation intel to web properties.
For more information, see our Matomo and GA4 quick start guides.
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Once the add-on is active, this recipe from our cookbook will output data about companies visiting your site.
Sample output follows:
| Company Name | Company Domain | Visitor City | Visitor Region | Visitor Country | Visitor Lat/Long | Page Visited | Timestamp |
|---|---|---|---|---|---|---|---|
| XYZ Corporation | xyz.com | San Francisco | California | US | 42.361145,-71.057083 | domain.com/landing-page | 2023-09-07 |
A few common use cases follow:
This recipe from our cookbook will output location data about site visitors.
Sample output follows:
| URL Visited | Visitor City | VisitorState/Region | VisitorCountry | VisitorLat/Long | Referrer | Campaign | Content | ID | Medium | Term | Timestamp |
|---|---|---|---|---|---|---|---|---|---|---|---|
| xyz.com/landing-page | Boston | Massachusetts | US | 42.361145,-71.057083 | google.com | PPC | Lorem | ABC123 | Paid | My-Keyword | 2023-09-07 |
A few common use cases follow:
This recipe from our cookbook will output detailed event information. Use it to answer questions like, "On which page did an event fire," "How many times did it fire," "What values are available," and "Where did the user who triggered the event come from?" You can return results for custom event names or you can use default Confection events like loadtime, pageviewBatch, and purchasedEvent.
Sample output follows:
| event | event_value | domain | URL | referrer | campaign | content | id | medium | term | city | region | country | loc | count |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| eventName | eventValue | xyz.com | xyz.com/landing-page | google.com | PPC | AdTextHere | 123456 | paid | keyword | San Francisco | California | US | 42.361145,-71.057083 | 12 |
A few common use cases follow:
If you haven't already, create a Confection account.
Then, use our quick start guide to connect BigQuery.
Lastly, to activate the add-on, schedule a call with our team.
Today is your data independence day.
Take control of your pageviews, acquisition intel, and other "atomic-level" digital marketing data. Get +52-125% better analytics data, +20-30% more effective paid ads, and +88% larger audiences.
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