People often use the term "cookie" as a catchall for the web’s many data gathering mechanisms. In reality, the web uses many different kinds of tools to record user interactions. Sometimes, these are owned by a company. Other times, they're "borrowed" from online marketing services such as Google and Facebook.
This guide will help you understand the difference between cookies, tags, trackers, and scripts. Learn how to use each effectively for your business.
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Learn more about marketing disruptions involving cookies, cross-domain scripts, and device IDs. Get tips for using your Confection account effectively. Read customer experiences.
Cookies themselves can be broken down into several different categories depending on where they originate and what they're used for. Some cookies are used for single websites, while other gather data from across the web to create a more tailored user experience.
This guide will help you understand the difference between cookies, tags, trackers, and scripts. Learn how to use them effectively for your business.
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While cookies are probably the most well-known type of marketing data generator, there are many other types:
Most martech companies don't break down these differences for clients not only because they're confusing, but also because some of these methods are riskier than others. Using third-party cookies, for example, can put user data at risk if not used properly, and are causing a widening gap of trust between consumer and company.
Confection aims to solve this issue by creating a data generator that puts privacy first. Our data generators won’t be blocked by third-party apps and privacy-first laws, but they will provide you with the same great benefits of martech companies using these current technologies.
No matter what kind of tracker you've used in the past, Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.
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