Introducing the Indie Marketer Cookbook

The shift to GA4 has been challenging for marketers. This friction underscores the importance of Confection's twin mission: help customers take control of digital marketing data on a fundamental, "atomic" level and ensure they operate from a position of independence.

Over the past few months, we've been guiding customers through the UA > GA4 migration process. This experience his has taught us something important: the future of digital marketing analytics is not one-size-fits-all dashboards or canned reporting solutions. It's custom queries into high-quality first-party data sets.

Confection's "Indie Marketer Cookbook" is a collection of recipes and use cases that help marketers do exactly that.

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Use these recipes to:

  • audit other systems
  • build retargeting audiences
  • get visibility into event performance
  • surface lifecycle insights
  • take control of paid bot activity

The resources in Confection's Indie Marketer Cookbook can help marketers make the most of their data independence.


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While Confection can send 52-123% more data into reporting solutions like GA4 and Matomo, making use of it there can be a bit of a challenge. This is especially true for GA4 where cross referencing events and campaign details can be difficult and, in some cases, virtually impossible. GA4 is working on making it easier to cross reference events and campaign details, but, at the moment, it's a work in progress.

Since Confection customers have high-quality analytics data in their accounts, the solution to the problem is clear. Technical customers can use their account API and, if they wish, our lowcode/nocode connectors at Zapier, Pipedream, Make (Integromat), and to write analytics data just about anywhere. But we wanted to do a better job supporting non-technical customers as well.

What's Cookin'?

Work outside the limits of traditional analytics tools. Get auditing power and uncommon visibility into event performance. Use the recipes in this cookbook to take control of your atomic-level digital marketing data and make the most of your data independence. Confection's new Indie Marketer Cookbook makes it easy for just about anyone to output answers to key analytics questions from their first-party data sets.

Self service the following kinds of solutions:

Have other suggestions? Email us at [email protected] and/or post a comment below.

Get Started

First, you'll want to connect BigQuery to your Confection account.

Connect BigQuery

Then, use the recipes in the Indie Marketer Cookbook to return analytics intel from your first-party data set.

Open the Cookbook

Today is your data independence day.

Take control of your atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns.

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Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.

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Today is your data independence day.

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