Recently, a customer reached out to us with a server-side analytics problem. Natively, they found Matomo On-Premise performed better than GA4. However, the customer was still experiencing data loss and missing attribution information. Confection's new Matomo integration gives our customers another way to improve their reporting stacks.
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"I'm looking for a solution to tidy up our analytics. We're losing a lot of stats. We've tried server-side tracking ourselves, but we lose UTM data when we do that. We need a better solution."
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Our customer found Motomo On-Site native generates nearly 50% more session intelligence than GA4. This is a good start. However, they still struggled with attribution insights and overall signal fidelity. By adding Confection to both reporting platforms, they were able to:
By taking control of their atomic-level digital marketing data, this customer is able to make their Matomo investment far more impactful. Evaluation and decision making improve, wasteful spending craters, and our customer can achieve their marketing goals faster and more efficiently.
Today is your data independence day.
Take control of your atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns.
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