Make GA4 and Matomo 52-123% More Effective

Recently, a customer reached out to us with a server-side analytics problem. Natively, they found Matomo On-Premise performed better than GA4. However, the customer was still experiencing data loss and missing attribution information. Confection's new Matomo integration gives our customers another way to improve their reporting stacks.

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Learn more about marketing disruptions involving cookies, cross-domain scripts, and device IDs. Get tips for using your Confection account effectively. Read customer experiences.

Use Confection to get 55-123% more session intelligence in GA4 and Matomo.

"I'm looking for a solution to tidy up our analytics. We're losing a lot of stats. We've tried server-side tracking ourselves, but we lose UTM data when we do that. We need a better solution."

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Make the Most of Your Reporting Platform

Our customer found Motomo On-Site native generates nearly 50% more session intelligence than GA4. This is a good start. However, they still struggled with attribution insights and overall signal fidelity. By adding Confection to both reporting platforms, they were able to:

  • boost session intelligence +55% vs. Motomo On-Site native and +123% vs. GA4 native
  • recover information from thousands of missing users
  • improve digital ad acquisition intel 54%

By taking control of their atomic-level digital marketing data, this customer is able to make their Matomo investment far more impactful. Evaluation and decision making improve, wasteful spending craters, and our customer can achieve their marketing goals faster and more efficiently.

Improve Motomo Acquisition Intel

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We have quick-start guides for both GA4 and Matomo.

To add Confection to GA4, click here. To add Confection to Matomo, click here.

Experienced Confection user? Find both integrations in your account dashboard.

Today is your data independence day.

Take control of your atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns.

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Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.

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