Confection is passionate about helping businesses understand privacy-first marketing and the ways in which it can change the world for the better. When companies incorporate the principles of privacy-first into their marketing strategy, they can gain customer trust and lead the way in the future of marketing tech.
However, the technicalities of privacy-first and online marketing can become confusing. As part of our educational series, we’ve created this guide to help you understand the different types of cookie interactions, and how they relate to your privacy-first marketing.
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Learn more about marketing disruptions involving cookies, cross-domain scripts, and device IDs. Get tips for using your Confection account effectively. Read customer experiences.
Server-side, browser-side, and client-side programming -- you may have heard these terms before. But, like many other programming terms, you may have never considered how they relate to your marketing channels. These terms are easy to understand even with limited knowledge of programming, though. In essence, each term describes where the application code runs for a cookie or other data collecting application.
Below we’ll review the terms "server-side," "browser-side," and "client-side" and discuss what each means in context.
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This is the digital representation of a website that the user sees. When you type in “confection.io” you see the front end of the site, with all of its graphic elements, buttons, text, and practical elements that make the website easy for consumers to use.
Front-end developers focus on making the website user-friendly fast, and functional. This is also important to martech companies who want consumers to stay on sites longer so they can track their clicks, shopping cart, and other points of interest for the user.
Browser-side and client-side programming are the terms that define codes that are written for the client (a website or other program that interacts with the server) or the browser (Chrome, Safari, Firefox, etc.). Client-side programming is done in a language that can be executed by the browser, and likewise, browser-side code is written in a language that can be executed by the server.
A browser-side cookie is a program that saves information or runs on the browser to make for a more useful experience online. Saving payment information across different websites, for example, makes it easier for consumers to make multiple purchases across different websites. A client-side program, on the other hand, is specific to the backend of a website or other interface and is used for generating information specific to the client itself.
Technically, both browsers and websites are clients to a server, as they initiate requests for a server to perform (or “serve). Server-side programming, though, is more complex and less secure than programming specifically designed for websites or browsers.
One of the primary benefits of server-side programming is that you can tailor content based on users’ interactions with other sites. By learning the habits, recent views, and other information about the user’s recent activity, you can tailor a web experience that encourages them to stay on your site longer. However, they are also less secure and invite malicious entities to gain the same access from server-side programs.
The solution, however, is to build server-side and client-side programs that are safe for users and useful for martech companies. Confection has been working on such a solution that eliminates the security risks of server-side programming without eliminating the benefits.
Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.
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