Help customers gain data independence by giving them control over their atomic-level digital marketing data – this is Confection’s mission. By generating their own pageview data, acquisition intel, and session intelligence, Confection customers operate independently of other tools and systems. These routinely fail because of browser and device disruptions involving cookies, cross-domain scripts, and device IDs.
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One of our customers recently posed that powerful question.
Thanks to Confection, our customers can do exactly that: write high-fidelity data to CRMs, analytics tools, ad campaigns, and other meaningful endpoints. They're no longer dependent on scripts, pixels, or tags to generate their digital marketing data.
"Why would I use app scripts, pixels, or tags to generate my digital marketing data? I can't necessarily trust or audit them. Why wouldn't I just write my data to my own systems myself?"
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While our account API and lowcode/nocode connectors at Zapier, Pipedream, Make (Integromat), and Tray.io allow customers to write data just about anywhere, the majority of our customers do two things with Confection:
In effect, Confection enables customers to operate as their own analytics script and ad pixel. We have native integrations for UA, GA4, and Matomo. Our two newest quick-start guides focus on the ways customers can use Confection to amplify the performance and quality of their paid ads and audiences via the Facebook/Meta Conversions API (CAPI) and the Google Ads API .
Confection automatically tracks the following kinds of events:
With a few lines of code, customers can also track eCommerce purchase events and send them directly to GA and Matomo. See this documentation for more information.
As we outline in our dashboard documentation, Confection also supports generic custom events. To submit a custom Confection event, use this syntax:
Add that above your site’s
</head> tag and below your Confection header code. For example, if you wanted to submit a custom event named click with a value of
1, you’d add this to your site:
Customers can easily modify generic Confection custom events so they're ready for submission to the CAPI and the Google Ads API.
Today is your data independence day.
Take control of your atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns.
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