Insights & Customer Success Stories
Recently, one of our customers asked, "Why would I use app scripts, pixels, or tags to generate my digital marketing data? I can't necessarily trust or or audit them. Why wouldn't I just write my data to my own systems myself?" He's right. Here are a few good reasons why:
+10x Meta Ad Performance
“We need to decrease daily spending at Meta and generate adequate lead flow at a far lower CPL. Can Confection help us improve our campaign efficiency?” Read More
+52-123% More Session Intel in GA4 and Matomo
“Confection helped us recover information from thousands of missing users users and improve digital ad acquisition intel 54%.” Read More
+752% Larger Audience
“Confection helped us recover 150 retargeting opportunities that would otherwise have been lost.” Read More
+233% More Audience Data
“We want to take control of the data we use in our Facebook ads, and we want to move beyond traditional cookie-based data gathering. Can Confection help?” Read More
+30x More Session Intelligence
“We migrated from a self-hosted CMS to a lowcode website builder. Immediately, we saw a 76-96% decrease in our analytics data. Can Confection help?” Read More
+20-30% More Effective Paid Ads
“Wait, $0.20-0.30 of every $1 we spend on paid ads goes to bots?” Read More
"What am I missing?"
Our research suggests we may only see 11% of available events. That’s not a typo. And it means that, in some cases, we could be wasting $0.89 of every $1 we spend on our marketing tools. Read More