Term: lead

In the simplest terms, for Confection, a lead is a UUID that has PII. For example, once Confection ingests an email, we can begin consolidating session UUIDs into related “lead” UUIDs. Confection captures all form information asynchronously and treats this data as PII. As such, put another way, Confection leads are users which have interacted with a form.

To learn more about the way Confection handles UUIDs, visit our demo.

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