Privacy-first browsing environments block cookies and certain scripts and restrict persistent identifiers such as browser, user, and device IDs. This means marketing integrations can’t send data to your account.
When enrichment and analytics tools, ad platforms, and CRMs can’t send data to your account, they can’t add much value to your business’ marketing efforts. The money you spend on them is effectively wasted.
Curious about the ways privacy first will impact your business? Find your custom risk assessment below.
Submit the following form, and we’ll deliver your free risk assessment (usually) within 48 hours.