Ready to gain data independence, HBO?

Give us 2 minutes. Learn how taking control of your atomic-level digital marketing data can help you get 20-30x more attribution data and 30-40% more session intelligence.

You’ve probably heard about the end of third-party cookies in Chrome, Apple’s new ad consent features, and privacy laws such as CCPA, GDPR, and LGPD. These “privacy first” changes are very disruptive for sites like hbo.com

At this moment, in fact, your relationship with Adobe and Merkle and other marketing partners is at least 20-25% less effective than you think. And this has been true since 2017.

Read On

See It in Action

Take control of your atomic-level digital marketing data. Send better data to critical endpoints like CRMs, analytics tools, and ad campaigns.

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"How does privacy first impact hbo.com?"

Privacy-first browsers block over 100,000+ cookies, pixels, scripts, and trackers. This affects 1,000+ martech companies, many of whom are household names.

Blocked Cookies, Pixels, Scripts, and Trackers

In the video, we can see this in action. We’re browsing hbo.com using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.

In HBO’s case, this means visitors will have trouble logging in to HBO Max using third-party subscription providers, adding items to their shopping carts, and creating accounts.

You’ll also see that Neustar, Evergage, Google Tag Manager, Facebook, Google Analytics, Shopify, and Bronto can’t send data to your account. And when integrations like this can’t send data to your account, they can’t add much value to your marketing efforts. Whatever time and money you invest in them will be effectively wasted.

In fact, as you’ll see below, at this very moment, your marketing apps and partnerships are probably already 20-25% less effective than you think.

“What’s the impact of this?”

Since 2017, Safari and Firefox have severely restricted cross-domain event tracking.

With a combined usage share of about 20-25%, this means that right now, at this very moment, most of your marketing apps, partnerships, and integrations aren’t able to reach or track one out of every 4-5 web users. The investments you make in your CRM, DSP, marketing automation tools, programmatic ads, &c. — they’re only, at most, 75-80% effective.

20-25% of your time and money are effectively wasted, and that’s true every hour of every day. And this has been true for the better part of a decade.

Let’s Put Some Numbers to This

This state of affairs creates a staggering amount of waste.

Right now, at this very moment, at least ...

20-25% of lead data will never reach your CRM

20-25% of events -- pageviews, clicks, downloads, &c. -- will never reach your analytics system

20-25% of your digital ads will go unseen

20-25% of your user IDs will be incorrectly separated or incorrectly mixed together

And if you spend $10,000/mo on a marketing app, partnership, or integration, you're essentially wasting $2-2,500 each month

That’s $24-30,000 per year.

In fact, our research suggests the failure rate of many cornerstone pixels and analytics scripts could be as high as 50-80%.

If you spend $10,000/mo on a marketing app, partnership, or integration, you’re suddenly wasting $5-8,000 each month. That’s $60-96,000 per year.

This agency's Meta pixel fails 80% of the time.

“We need to decrease daily spending at Meta and generate adequate lead flow at a far lower CPL. Can Confection help us improve our campaign efficiency?” Read More

This customer experienced a 34-55% failure rate with Matomo and Google Analytics.

“Confection helped us recover information from thousands of missing users users and improve digital ad acquisition intel 54%.” Read More

And this software company saw a 76-96% decrease in analytics data.

“We migrated from a self-hosted CMS to a lowcode website builder. Immediately, we saw a 76-96% decrease in our analytics data. Can Confection help?” Read More

Take Control of Your Atomic-Level Digital Marketing Data

Confection is a marketing enablement solution for businesses who want to take control of their atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns. See this in action. Risk free.

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Product Overview

Plug hbo.com into Confection.

Think of Confection as an energy grid for a better web. Our product architecture can help HBO thrive in privacy-first browsing environments. It’s lightweight, flexible, frictionless, and compliant with international data privacy laws.

Cable & Substation

Confection’s core component. No cookies, third-party scripts, or front-end IDs. Collect data no matter what happens on the client side.

Live Dataflow
Learn More

Input

Automatically replace broken forms. Capture data in real time from any local or third-party form.

Transmission API

Collect and structure first-party data without cookies, cross-domain scripts, or device IDs. Use your account API or our Zapier integration to send data to any number of different endpoints.

Metrics & Analytics

Get actionable, compliant insights into visits, events, and trends without device IDs, fingerprinting, cookies, or third-party scripts.

Customer Success

Learn more about the ways Confection helps businesses like HBO take control of their atomic-level digital marketing data.

"What is HBO missing?"

Our research suggests we may only see 11% of available events. That’s not a typo. And it means that, in some cases, we could be wasting $0.89 of every $1 we spend on our marketing tools. Read More

+30x More Session Intelligence

“We migrated from a self-hosted CMS to a lowcode website builder. Immediately, we saw a 76-96% decrease in our analytics data. Can Confection help?” Read More

+233% More Audience Data

“We want to take control of the data we use in our Facebook ads, and we want to move beyond traditional cookie-based data gathering. Can Confection help?” Read More

Catherine Venediger
Head of Content @ Katana

“At Katana, we don’t settle. We are constantly pursuing bigger, better results for our clients, and it’s collaborators like Confection who gear our team to continue the pursuit of excellence. Thanks to our brilliant team and Confection’s incredible work, this collaboration has enabled epic results.”

Ihab El-Waly
Digital Marketing Manager @ Tradogram

“We used to rely on other services to ingest digital marketing data for us. Thanks to Confection, we’re more independent now. We own our primary inputs and can send information to any endpoint we wish.”

Mark Smith
Co-Founder @ Katana

“The value here is clear: With Confection, we can honor GDPR and privacy while also generating more usable data for our client campaigns. These other solutions make us choose between privacy and data generation. Confection gives us both.”

HBO + Confection = Unstoppable

Ready to take action?

Fast and Reliable

Using Confection, HBO would experience < 500ms latency between user actions and API availability.

Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.

No need to worry about front-end UUIDs, device IDs, or fingerprinting.

Request a Technical Report

Compliant By Design

Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine-tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.

See Our Compliance Demo

Confection offers companies like HBO two choices:

1 Complete Zero/First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.

2 Full Service
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.

Request Privacy Overview

Seamless Integration

We built Confection to work with the site HBO already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Adobe and Merkle and Neustar, Evergage, Google Tag Manager, Facebook, Google Analytics, Shopify, and Bronto running strong.

And good news: hbo.com runs Java and PHP. (We checked.) This means you can use Confection.

Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.

Find Your Quick-Start Guide Now

See Confection in Action
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Get started risk free.

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Choose your next step. HBO is in control.

Insure hbo.com against privacy-first browsing environments. Keep your relationship with Adobe and Merkle strong. Keep data from Neustar, Evergage, Google Tag Manager, Facebook, Google Analytics, Shopify, and Bronto flowing in browsing environments that restrict cookies, scripts, and persistent IDs.

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"I have some questions."

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Confection in the News

"What Marketers Need to Know About Privacy-First"

“[T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”

"Creating a Data Generator for the Privacy-First World"

Confection cares “about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”

"Avoiding the Third-Party Cookie Graveyard"

“With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”

"Five Companies Solving Our World’s Most Complex Data Problems"

“In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”

"Planning for Privacy-First Marketing"

“In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”

Get Started. Risk Free.
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