You’ve probably heard about the end of third-party cookies in Chrome, Apple’s new ad consent features, and privacy laws such as CCPA, GDPR, and LGPD. These “privacy first” changes are very disruptive for sites like hbo.com
At this moment, in fact, your relationship with Adobe and Merkle and other marketing partners is at least 20-25% less effective than you think. And this has been true since 2017.
Take control of your atomic-level digital marketing data. Send better data to critical endpoints like CRMs, analytics tools, and ad campaigns.
Privacy-first browsers block over 100,000+ cookies, pixels, scripts, and trackers. This affects 1,000+ martech companies, many of whom are household names.
In the video, we can see this in action. We’re browsing hbo.com using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
In HBO’s case, this means visitors will have trouble logging in to HBO Max using third-party subscription providers, adding items to their shopping carts, and creating accounts.
You’ll also see that Neustar, Evergage, Google Tag Manager, Facebook, Google Analytics, Shopify, and Bronto can’t send data to your account. And when integrations like this can’t send data to your account, they can’t add much value to your marketing efforts. Whatever time and money you invest in them will be effectively wasted.
In fact, as you’ll see below, at this very moment, your marketing apps and partnerships are probably already 20-25% less effective than you think.
Since 2017, Safari and Firefox have severely restricted cross-domain event tracking.
With a combined usage share of about 20-25%, this means that right now, at this very moment, most of your marketing apps, partnerships, and integrations aren’t able to reach or track one out of every 4-5 web users. The investments you make in your CRM, DSP, marketing automation tools, programmatic ads, &c. — they’re only, at most, 75-80% effective.
20-25% of your time and money are effectively wasted, and that’s true every hour of every day. And this has been true for the better part of a decade.
Confection is a marketing enablement solution for businesses who want to take control of their atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns. See this in action. Risk free.
Using Confection, HBO would experience < 500ms latency between user actions and API availability.
Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine-tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.
Confection offers companies like HBO two choices:
1 Complete Zero/First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.
2 Full Service
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site HBO already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Adobe and Merkle and Neustar, Evergage, Google Tag Manager, Facebook, Google Analytics, Shopify, and Bronto running strong.
And good news: hbo.com runs Java and PHP. (We checked.) This means you can use Confection.
Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.
Get started risk free.