You’ve probably heard about the end of third-party cookies in Chrome, Apple’s new ad consent features, and privacy laws such as CCPA, GDPR, and LGPD. These “privacy first” changes are very disruptive for sites like scg.com
At this moment, in fact, your relationship with Google Analytics and other marketing partners is at least 20-25% less effective than you think. And this has been true since 2017.
In the video, we can see this in action. We’re browsing scg.com using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
In SCG’s case, this means Google Analytics cannot write data to your account.
You’ll also see that Google Tag Manager and Facebook can’t send data to your account. And when integrations like this can’t send data to your account, they can’t add much value to your marketing efforts. Whatever time and money you invest in them will be effectively wasted.
And this has been true for three years.
Using Confection, SCG would experience < 500ms latency between user actions and API availability.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection offers companies like SCG two choices:
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site SCG already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Google Analytics and Google Tag Manager and Facebook running strong.
Get started risk free.