You’ve probably heard about the end of third-party cookies in Chrome, Apple’s new ad consent features, and privacy laws such as CCPA, GDPR, and LGPD. These “privacy first” changes are very disruptive for sites like skyboxsecurity.com
At this moment, in fact, your relationship with Marketo and other marketing partners is at least 20-25% less effective than you think. And this has been true since 2017.
In the video, we can see this in action. We’re browsing skyboxsecurity.com using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
In Skybox’s case, this means Marketo lead form data is limited. In some cases, the form might not even appear.
You’ll also see that Google Analytics, Hotjar, Google Tag Manager, and LinkedIn can’t send data to your account. And when integrations like this can’t send data to your account, they can’t add much value to your marketing efforts. Whatever time and money you invest in them will be effectively wasted.
Many of your customers including Burberry are also impacted by this.
And this has been true for three years.
Using Confection, Skybox would experience < 500ms latency between user actions and API availability.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection offers companies like Skybox two choices:
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site Skybox already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Marketo and Google Analytics, Hotjar, Google Tag Manager, and LinkedIn running strong.
Get started risk free.