You’ve probably heard about the end of third-party cookies in Chrome, Apple’s new ad consent features, and privacy laws such as CCPA, GDPR, and LGPD. These “privacy first” changes are very disruptive for sites like yellow.ai
At this moment, in fact, your relationship with Pardot and Hotjar and other marketing partners is at least 20-25% less effective than you think. And this has been true since 2017.
In the video, we can see this in action. We’re browsing yellow.ai using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
In Yellow.ai’s case, this means Pardot data is limited, and Hotjar cannot write data to your account.
You’ll also see that Google Tag Manager, Customfit.ai, Google Ads, and YouTube can’t send data to your account. And when integrations like this can’t send data to your account, they can’t add much value to your marketing efforts. Whatever time and money you invest in them will be effectively wasted.
And this has been true for three years.
Using Confection, Yellow.ai would experience < 500ms latency between user actions and API availability.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection offers companies like Yellow.ai two choices:
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site Yellow.ai already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Pardot and Hotjar and Google Tag Manager, Customfit.ai, Google Ads, and YouTube running strong.
Get started risk free.