Going forward, AdColony will need some help adding value to your business’ marketing efforts. Since 2017, it’s been at least 20-25% less effective than you think.
Why? Because privacy-first browsing is here.
This is a game changer for apps like AdColony and businesses like yours. Without some intervention, privacy first puts your customer relationships and important marketing partnerships at risk.
Keep apps like AdColony running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Confection works with the apps and scripts you already use. There's no need to switch systems.
"Grr, I'm angry now. @!#[email protected]!, Confection."
Elevating mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites.
Confection can help keep AdColony running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Enrich information in your account, improve contact and deal information, and start building compliant first-party data assets that become more valuable over time.
Privacy-first browsers block over 72,000 cookies, pixels, scripts, and trackers. This affects over 750 martech companies, many of whom are household names.
In the video, we can see this in action. We’re browsing a Fortune 100 website using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
As you can see, the following marketing partners can’t send data to this customer’s account: Bazaarvoice, Dun & Bradstreet, ImmuniWeb, Xandr, SundaySky, Google Tag Manager, Ensighten, Oracle/Eloqua, Teads, Dstillery, LiveRamp, Outbrain, Quantserve, Nielsen, Marin Software, Yahoo, Krux Digital, Clicktale, Alibaba, Invoca, and Bing, Facebook, LinkedIn, and Google ads.
When apps like AdColony can’t send data to a company’s account, they can’t add much value to its marketing efforts. Whatever time and money you invest in them will be effectively wasted. In fact, as you’ll see below, at this very moment, they’re probably already 20-25% less effective than you think.
And this has been true for three years.
Only about 15 million people use Brave each month. However, other better-known browsers such as Firefox and Safari can be set to work like it. As such, Brave offers a preview of what most browsing experiences will soon be like, including Chrome.
More than 1 billion people use Chrome each month. In fact, there’s a very good chance 7 of every 10 visitors to your company’s site use Chrome.
When it begins working more like Brave, without some intervention, your customer relationships and marketing partnerships are going to face substantial challenges.
As the video example illustrates, mass adoption of privacy-first will create some serious hiccups for apps like AdColony. However, we believe privacy-first browsing is ultimately a good thing for web users and businesses like yours. The world just needs a data architecture that can transform short-term pain into long-term gain.
Confection can help your company effectively pivot to privacy first. It’s a data generator for the new reality.
Using Confection, your company would experience < 500ms latency between user actions and API availability.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.
Confection offers companies like yours two choices:
1 Complete Zero- or First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the apps you already use. Instead of disrupting and replacing existing relationships, our product will help you keep using your marketing partners in privacy-first browsing environments.
And good news: as long as your site supports a modern language like PHP, ASP, or React, you can use Confection. Installation is simple:
1 Upload our lightweight fileset to your server or install our WordPress plugin.
2 Add a short script tag to your site header or add your account ID to the WordPress plugin settings.
That’s it. Learn more in our quick-start guides.