Going forward, Candid will need some help adding value to your business’ marketing efforts. Since 2017, it’s been at least 20-25% less effective than you think.
Why? Because privacy-first browsing is here.
This is a game changer for apps like Candid and businesses like yours. Without some intervention, privacy first puts your customer relationships and important marketing partnerships at risk.
Keep apps like Candid running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Confection works with the apps and scripts you already use. There's no need to switch systems.
"Grr, I'm angry now. @!#[email protected]!, Confection."
Anonymous discussion app.
Confection can help keep Candid running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Enrich information in your account, improve contact and deal information, and start building compliant first-party data assets that become more valuable over time.
When apps like Candid can’t send data to a company’s account, they can’t add much value to its marketing efforts. Whatever time and money you invest in them will be effectively wasted. In fact, as you’ll see below, at this very moment, they’re probably already 20-25% less effective than you think.
And this has been true for three years.
As the video example illustrates, mass adoption of privacy-first will create some serious hiccups for apps like Candid. However, we believe privacy-first browsing is ultimately a good thing for web users and businesses like yours. The world just needs a data architecture that can transform short-term pain into long-term gain.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection offers companies like yours two choices:
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
1 Upload our lightweight fileset to your server or install our WordPress plugin.
That’s it. Learn more in our quick-start guides.