Composite + Confection

Going forward, Composite will need some help adding value to your business’ marketing efforts. Since 2017, it’s been at least 20-25% less effective than you think.

Why? Because privacy-first browsing is here.

This is a game changer for apps like Composite and businesses like yours. Without some intervention, privacy first puts your customer relationships and important marketing partnerships at risk.

“What Can I Do About This?”

Keep Composite running strong.
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Keep apps like Composite running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Confection works with the apps and scripts you already use. There's no need to switch systems.

"Grr, I'm angry now. @!#[email protected]!, Confection."

Connect Composite + Confection Now

Step 1: Install Confection

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Step 2: Send Data Anywhere

Use Make (Integromat)
Use Pipedream
Use Zapier
Use a Native Integration
Use Our API

About Composite

COMPOSITESWORLD.COM is the #1 website for composites materials and services. COMPOSITESWORLD.COM receives over 40,000 unique visitors a month and is projecting over 3 million page views in 2006. High Performance Composites, Composites Technology and the SOURCEBOOK supplier directory can all be found online at COMPOSITESWORLD.COM.

Confection can help keep Composite running strong, even in browsing environments that restrict cookies, scripts, and persistent IDs. Enrich information in your account, improve contact and deal information, and start building compliant first-party data assets that become more valuable over time.

“How is privacy first impacting Composite?”

The Impact of Privacy First on Composite

Privacy-first browsers block over 72,000 cookies, pixels, scripts, and trackers. This affects over 750 martech companies, many of whom are household names.

Blocked Cookies, Pixels, Scripts, and Trackers

In the video, we can see this in action. We’re browsing a Fortune 100 website using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.

As you can see, the following marketing partners can’t send data to this customer’s account: Bazaarvoice, Dun & Bradstreet, ImmuniWeb, Xandr, SundaySky, Google Tag Manager, Ensighten, Oracle/Eloqua, Teads, Dstillery, LiveRamp, Outbrain, Quantserve, Nielsen, Marin Software, Yahoo, Krux Digital, Clicktale, Alibaba, Invoca, and Bing, Facebook, LinkedIn, and Google ads.

When apps like Composite can’t send data to a company’s account, they can’t add much value to its marketing efforts. Whatever time and money you invest in them will be effectively wasted. In fact, as you’ll see below, at this very moment, they’re probably already 20-25% less effective than you think.

“What’s the impact of this?”

The following graph illustrates two things: (x) the year a browser stopped (or will stop) supporting third-party cookies by default and (y) the percent of web users affected by this change. (“By default” means a browser no longer supports third-party cookies “out of the box.” While a user could, theoretically, enable them manually, the vast majority won’t.)

As you can see, businesses haven’t been able to track or advertise to a steadily increasing number of web users since 2016. We saw a big jump in 2017, and by 2025, just about every web user will be untrackable and unreachable.

20-25% of web users block third-party cookies. By 2022, it'll be 75%.

While we often talk about privacy first in forward-looking terms, Safari and Firefox haven’t supported third-party cookies since 2017. This means the investments you make in your CRM, DSP, marketing automation tools, programmatic ads, &c. — they’re only, at most, 75-80% effective. 20-25% of your time and money are effectively wasted, and that’s true every hour of every day.

As alarming as this is, by 2025, the current state of affairs will look attractive by comparison. By then, only Microsoft browsers and Opera (may) support third-party cookies by default. With a collective usage share of < 7% today and < 3% in 2025, that'll leave 93-97% of web users unreached and untracked.

Safari and Firefox have a combined usage share of 20-25%. This means that right now, at this very moment, most of your marketing apps, partnerships, and integrations aren’t able to reach or track one out of every 4-5 web users.

And this has been true for three years.

When Google phases out support for third-party cookies in Chrome, your marketing apps, partnerships, and integrations won’t be able to reach or track three out of every four web users. By 2025, this will be true for virtually every web user.

Let’s Put Some Numbers to This

This state of affairs creates a staggering amount of waste.

Right now, at this very moment:

20-25% of interested leads and their data will never reach your CRM.

20-25% of events -- pageviews, clicks, downloads, &c. -- will never reach your analytics system.

20-25% of your digital ads will go unseen.

20-25% of your user IDs will be incorrectly separated or incorrectly mixed together.

If you spend $10,000/mo on a marketing app, partnership, or integration, you're wasting $2-2,500 each month.

That’s $24-30,000 per year.

By 2025, all these figures jump to 75%.

If you spend $10,000/mo on a marketing app, partnership, or integration, you’re suddenly wasting $7,500 each month. That’s $90,000 per year.

“What can we do about this?”

Composite and Privacy First

Only about 15 million people use Brave each month. However, other better-known browsers such as Firefox and Safari can be set to work like it. As such, Brave offers a preview of what most browsing experiences will soon be like, including Chrome.

More than 1 billion people use Chrome each month. In fact, there’s a very good chance 7 of every 10 visitors to your company’s site use Chrome.

When it begins working more like Brave, without some intervention, your customer relationships and marketing partnerships are going to face substantial challenges.

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As the video example illustrates, mass adoption of privacy-first will create some serious hiccups for apps like Composite. However, we believe privacy-first browsing is ultimately a good thing for web users and businesses like yours. The world just needs a data architecture that can transform short-term pain into long-term gain.

Confection can help your company effectively pivot to privacy first. It’s a data generator for the new reality.

Product Overview

Composite 2

Plug into Confection.

Think of Confection as an energy grid for a better web. Our product architecture can help your company thrive in privacy-first browsing environments. It’s lightweight, flexible, frictionless, and compliant with international data privacy laws.

Cable & Substation

Confection’s core component. No cookies, third-party scripts, or front-end IDs. Collect data no matter what happens on the client side.

Live Dataflow
Learn More

Input

Automatically replace broken forms. Capture data in real time from any local or third-party form.

Transmission API

Collect and structure first-party data without cookies, cross-domain scripts, or device IDs. Use your account API or our Zapier integration to send data to any number of different endpoints.

Metrics & Analytics

Get actionable, compliant insights into visits, events, and trends without device IDs, fingerprinting, cookies, or third-party scripts.

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Customer Success

Learn more about the ways Confection helps businesses take control of their atomic-level digital marketing data.

"What am I missing?"

Our research suggests we may only see 11% of available events. That’s not a typo. And it means that, in some cases, we could be wasting $0.89 of every $1 we spend on our marketing tools. Read More

+30x More Session Intelligence

“We migrated from a self-hosted CMS to a lowcode website builder. Immediately, we saw a 76-96% decrease in our analytics data. Can Confection help?” Read More

+233% More Audience Data

“We want to take control of the data we use in our Facebook ads, and we want to move beyond traditional cookie-based data gathering. Can Confection help?” Read More

Catherine Venediger
Head of Content @ Katana

“At Katana, we don’t settle. We are constantly pursuing bigger, better results for our clients, and it’s collaborators like Confection who gear our team to continue the pursuit of excellence. Thanks to our brilliant team and Confection’s incredible work, this collaboration has enabled epic results.”

Ihab El-Waly
Digital Marketing Manager @ Tradogram

“We used to rely on other services to ingest digital marketing data for us. Thanks to Confection, we’re more independent now. We own our primary inputs and can send information to any endpoint we wish.”

Mark Smith
Co-Founder @ Katana

“The value here is clear: With Confection, we can honor GDPR and privacy while also generating more usable data for our client campaigns. These other solutions make us choose between privacy and data generation. Confection gives us both.”

Ready to Take Action?

Fast and Reliable

Using Confection, your company would experience < 500ms latency between user actions and API availability.

Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.

No need to worry about front-end UUIDs, device IDs, or fingerprinting.

Request a Technical Report

Compliant By Design

Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.

See Compliance Demo

Confection offers companies like yours two choices:

1 Complete Zero- or First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.

2 Full Service
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.

Request Privacy Overview

Seamless Integration

We built Confection to work with the apps you already use. Instead of disrupting and replacing existing relationships, our product will help you keep using your marketing partners in privacy-first browsing environments.

“Does Confection work with my apps?”

And good news: as long as your site supports a modern language like PHP, ASP, or React, you can use Confection. Installation is simple:

1 Upload our lightweight fileset to your server or install our WordPress plugin.

2 Add a short script tag to your site header or add your account ID to the WordPress plugin settings.

That’s it. Learn more in our quick-start guides.

Find Your Quick-Start Guide

Next Steps

We built Confection to work with the apps you already use. Instead of disrupting and replacing existing relationships, our product will help you keep using your marketing partners in privacy-first browsing environments.

"I'm ready to try it."

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"What Marketers Need to Know About Privacy-First"

“[T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”

"Creating a Data Generator for the Privacy-First World"

Confection cares “about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”

"Avoiding the Third-Party Cookie Graveyard"

“With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”

"Five Companies Solving Our World’s Most Complex Data Problems"

“In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”

"Planning for Privacy-First Marketing"

“In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”

Keep Using Composite. Get Started. Risk Free.

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