"How does Confection work?"

Confection uses an innovative architecture to collect, store, and distribute data, one that’s unaffected by client-side disruptions. There’s no need to worry about cookies, cross-domain scripts, or device IDs.

See it in action below.

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First, prep your local environment.

Below, you’ll find a few live demos.*

To get the most from your experience, use a privacy-forward browser like Brave or max out your preferred browser’s security settings. Then, load this page.

Done? Great. Now, you’re ready to see Confection in action. Scroll to the demos below.

 

* Please note, we’re actively developing Confection and releasing daily (and often hourly) builds. If you see any issues, they’re most likely the result of this state of affairs. You might refresh the page and try again. Feel free to send any feedback and persistent bugs to [email protected]

If you’re unsure where to start, this series of short, easy-to-read articles at The Verge can help.

Demo 1: Forms

Web forms have two problems in privacy-first environments.

First, if a form relies on one or more third-party scripts, that form might not load at all. Confection knows when a browser is preventing a form from rendering. When this happens, our app converts the blocked form into a static, local one. There’s no need to spend time replicating and replacing forms you’ve already created.

The second issue is more common. If a form sends data to a third-party server, that form might fail to send any information when the user clicks “Submit.” Confection works around this by sending all form data to our server in real time.

To see this in action:

1 Select a form from the dropdown menu, and enter some information. (If you see a form, you’re not having the first issue we outline above.) As you enter data, you’ll see it immediately appear in the purple box.

2 After you’ve added some form data, click the “Show API Data” button. In the blue box, you’ll see the JSON structured snippet we use to pass usable data back to our customers. Use this in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 1,000s of apps via our Zapier® integration.




Show API Data


Demo 2: Events

Privacy-first environments also block certain types of engagement activity, parameters, and other browser events, especially if they rely on cookies, custom JavaScript, and third-party servers and scripts. This limits — and, in some cases, completely undermines — the utility of many marquee data services.

Even in the most privacy-forward browsing environments, Confection can work around these limitations. To see this in action:

1 Click any service name. This will send a generic pageview event to that system (middle box) and Confection (top box). Note that, even when the data service fails, Confection is able to write the event to its server.

2 Just like the form demo, if you click the “Show API Data” button in the blue box, you’ll see the JSON structured snippet we use to pass usable data back to our customers. Use this in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 1,000s of apps via our Zapier® integration.

Note, the events array object value may be blank, eg: "value": "" Confection is not malfunctioning. Returning an event value is optional, and the demo does not do so by default.

Demo 3: Unified UUIDs

Curious about your own data? Click the “Show API Data” button in the blue box. You’ll see a JSON structured snippet that contains everything we know about you.

If this is your first Confection session, you’ll see information associated with a single UUID (your current one). If this is your second+ session — if you’ve visited this page before, refreshed it, or visited another site where Confection is installed — you’ll see multiple UUIDs linked together. Behind the scenes, Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. No need to worry about persistent front-end browser, user, or device IDs.

Refresh the page. Clear your cache and cookies. Enable the strictest security protocols. Try a different browser. The API output should be the same.

Just like the demos above, use this in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 1,000s of apps via our Zapier® integration.

Note, the Confection demo doesn’t retrieve all fields and event data for all related UUIDs. What you see is just a sample of what’s available, specifically, email addresses (if available) and scores. Displaying the full set of data to all demo users all the time would create unnecessary performance demands and increase costs. This seems unnecessary given that 90% of this demo data is disposable. Users with accounts can query the Confection API to return all data for a specific UUID.

Demo 4: Compliance

Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We offer customers two ways to collect data:

1 Complete Zero- or First-Party Data
We send all data to an endpoint the customer defines and store no personally identifying information (PII) inside Confection.

2 Full Service
Customers offload total compliance — collection, storage, and distribution — to us. We manage PII data for them, and customers can access it whenever they need it.

No matter which option they choose, all customers have the option to collect, store, and distribute data in accordance with the data protection law of their choice. Each video (below) illustrates one of Confection’s three current options: no compliance/consent (which assumes a user is gaining consent using a different method), CCPA and GDPR compliance, and LGPD compliance.

In addition to helping our customers stay compliant, Confection’s approach is an improvement over generic, all-or-nothing cookie banners.

Businesses
Even if a user opts out of PII collection, continue collecting compliant, anonymous data in a way that’s unaffected by client-side disruptions. There’s no need to worry about cookies, cross-domain scripts, or device IDs.

Users
Opt in and out of data collecting as you see fit. Understand what kinds of information a site is collecting when it starts collecting it. Take action in the moment, fine-tune settings on a site-by-site basis, toggle data sharing as desired, and write all data to — and manage all data using — a single, centralized repository.

Request Full Privacy Overview

No Compliance/Consent Demo

Assuming you're gaining consent a different way, Confection collects all the data it can without waiting for user permission. In the video, Confection collects a generic Google Analytics pageview event and form data without any user consent.

Try an Interactive Demo of No Compliance/Consent

GDPR & CCPA Demo

Until Confection gets consent from a user, it only collects non-personally-identifying information. In the video, Confection collects a generic Google Analytics pageview event and form data only after the user opts in. The user can toggle on/off data collection as s/he sees fit.

Try an Interactive Demo of CCPA/GDPR

LGPD Demo

Until Confection gets consent from a user, it doesn't collect any information, personally identifying or otherwise. Confection will get a second consent from the user when it begins collecting personally identifying information. In the video, the user consents to basic data collection -- eg., IP address -- when s/he triggers a generic Google Analytics pageview event. Then, as the site tries to collect name and email information, the user consents again. The user can toggle on/off data collection as s/he sees fit.

Try an Interactive Demo of LGPD

"How does privacy-first impact my business?"

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"Where Can I Use Confection Data?"

Seamlessly connect Confection to the apps you already use. There’s no need to switch systems. Collect and structure first-party data without cookies, cross-domain scripts, or device IDs. Use your account API or our Zapier integration to send data to any number of different endpoints.

In Your CRM

In Your Marketing Automation Solution

In Your Programmatic Ads

In Your Custom App/API

In 1,000s of Apps via Zapier®

Get Started in :05

We built Confection to work with the site you already have and the apps you already use. There’s no need to switch systems. Just plug in, power up, and keep your marketing assets running strong.

Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.

Find Your Quick-Start Guide

Next Steps

Insure your company against privacy-first. Keep your customer relationships and marketing partnerships strong, even in browsing environments that limit cookies, scripts, and persistent identifiers.

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