Learn why Confection is important and how how it works, even in browsers that restrict cookies, scripts, and persistent IDs.
By January 2022, Chrome — the world’s most popular web browser — will no longer support third-party cookies. Digital marketers use these kinds of cookies to (a) collect specific insights about a user’s interests across browsing sessions and websites and (b) serve that user relevant content, including, perhaps most prominently, advertisements. The “death” of third-party cookies also negatively impacts forms, event tracking, progressive profiling, and other kinds of data collection and marketing automation.
On September 16, 2020, Apple released iOS 14. The company had planned to include an IDFA consent feature in this release. The feature will force developers and marketers to gain explicit consent from the device owner if they want to use the owner’s device ID to track his/her activity across apps and websites. Apple has delayed this feature for the moment. However, it’s safe to assume that, at some point in the next 12-18 months, Apple will include IDFA consent in an iOS release.
The end of third-party cookies in Chrome; iOS IDFA consent; the emergence of data privacy laws such as CCPA, GDPR, and LGPD — these send a strong, clear signal: Privacy-first is coming.
For professional marketers and the enterprises they serve, this is a game changer. Once the world uses privacy first as its default browsing environment, the cornerstone resources professionals rely on each day become far less useful:
Many Kinds of Marketing Automation
Certain Web-to-Lead Forms
The fundamentals of the modern marketing playbook need to be almost entirely rethought.
Confection is a privacy-first data management solution.
It helps businesses keep customer relationships and marketing partnerships strong, even in browsing environments that restrict cookies, scripts, and persistent IDs.
Confection is also compliant with GDPR, CCPA, and LGPD, easy to install, lightweight, and it integrates with the apps businesses already use. There’s no need to switch systems.
Confection works in the strictest, most privacy-focused browsing environments.
Below, you’ll find a few live demos.*
To get the most from your experience, use a privacy-forward browser like Brave or max out your preferred browser’s security settings.† Then, load this page.
Here’s the URL: confection.io/main/demo
Now, you’re ready to see Confection in action. Scroll to the demos below.
* Please note, we’re actively developing Confection and releasing daily (and often hourly) builds. If you see any issues, they’re most likely the result of this state of affairs. You might refresh the page and try again. Feel free to send any feedback and persistent bugs to [email protected]
† If you’re unsure where to start, this series of short, easy-to-read articles at The Verge can help.
Web forms have two problems in privacy-first environments.
First, if a form relies on one or more third-party scripts, that form might not load at all. Confection knows when a browser is preventing a form from rendering. When this happens, our app converts the blocked form into a static, local one. There’s no need to spend time replicating and replacing forms you’ve already created.
The second issue is more common. If a form sends data to a third-party server, that form might fail to send any information when the user clicks “Submit.” Confection works around this by sending all form data to our server in real time.
To see this in action:
1 Select a form from the dropdown menu, and enter some information. (If you see a form, you’re not having the first issue we outline above.) As you enter data, you’ll see it immediately appear in the purple box, below a universally unique identifier (UUID).
2 After you’ve added some form data, click the “Show API Data” button. In the blue box, you’ll see the JSON structured snippet we use to pass usable data back to our customers. Use this in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 2,000+ apps via our Zapier® integration.
Even in the most privacy-forward browsing environments, Confection can work around these limitations. To see this in action:
1 Click any service name. This will send a generic pageview event to that system (middle box) and Confection (top box). Note that, even when the data service fails, Confection is able to write the event to its server.
2 Just like the form demo, if you click the “Show API Data” button in the blue box, you’ll see the JSON structured snippet we use to pass usable data back to our customers. Use this in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 2,000+ apps via our Zapier® integration.
events array object
value may be blank, eg:
"value": "" Confection is not malfunctioning. Returning an event value is optional, and the demo does not do so by default.
Curious about your own data? Click the “Show API Data” button in the blue box. You’ll see a JSON structured snippet that contains everything we know about you.
If this is your first Confection session, you’ll see information associated with a single UUID (your current one). If this is your second+ session — if you’ve visited this page before, refreshed it, or visited another site where Confection is installed — you’ll see multiple UUIDs linked together. Behind the scenes, Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. No need to worry about persistent front-end browser, user, or device IDs.
Refresh the page. Clear your cache and cookies. Enable the strictest security protocols. Try a different browser. The API output should be the same.
Just like the demos above, use this data in your CRM, marketing automation solution, programmatic ads, custom app/API, or in 2,000+ apps via our Zapier® integration.
Note, the Confection demo doesn’t retrieve all fields and event data for all related UUIDs. What you see is just a sample of what’s available, specifically, email addresses (if available) and scores. Displaying the full set of data to all demo users all the time would create unnecessary performance demands and increase costs. This seems unnecessary given that 90% of this demo data is disposable. Users with accounts can query the Confection API to return all data for a specific UUID.
Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD.
We offer customers two ways to collect data:
1 Complete Zero- or First-Party Data
We send all data to an endpoint the customer defines and store no personally identifying information (PII) inside Confection.
2 Full Service
Customers offload total compliance — collection, storage, and distribution — to us. We manage PII data for them, and customers can access it whenever they need it.
When customers select the second option, they have the option to collect, store, and distribute data in accordance with the data protection law of their choice.
Each video illustrates one of Confection’s three current options: no compliance/consent, CCPA and GDPR compliance, and LGPD compliance.
In addition to helping our customers stay compliant, Confection’s approach is an improvement over generic, all-or-nothing cookie banners.
Continue collecting compliant, generic data in a way browsers cannot block even if a user opts out of PII collection.
Opt in and out of data collecting as they see fit. Understand what kinds of information a site is collecting when it starts collecting it. Take action in the moment, fine-tune settings on a site-by-site basis, toggle data sharing as desired, and write all data to — and manage all data using — a single, centralized repository.
If you’d like to try an interactive version of each demo, click one of the following links:
Access our complete privacy and security overview here.
Video 1: No Compliance/Consent
Confection collects all the data it can without waiting for user permission. In the video, Confection collects a generic Google Analytics pageview event and form data without any user consent.
Video 2: GDPR & CCPA
Until Confection gets consent from a user, it only collects non-personally-identifying information. In the video, Confection collects a generic Google Analytics pageview event and form data only after the user opts in. The user can toggle on/off data collection as s/he sees fit.
Video 3: LGPD
Until Confection gets consent from a user, it doesn’t collect any information, personally identifying or otherwise. Confection will get a second consent from the user when it begins collecting personally identifying information. In the video, the user consents to basic data collection — eg., IP address — when s/he triggers a generic Google Analytics pageview event. Then, as the site tries to collect name and email information, the user consents again. The user can toggle on/off data collection as s/he sees fit.
As long as your site supports a modern language like PHP, ASP, or React, you can use Confection. Installation is simple:
1 Upload our lightweight fileset to your server or install our WordPress plugin.
2 Add a short script tag to your site header or add your account ID to the WordPress plugin settings.
That’s it. Learn more in our quick-start guides.