"@!#[email protected]! Confection."

We get it. People worry about data privacy, and Confection is a new kind of product. Not everyone’s sure what to make of it. We walk a challenging cultural fault line between businesses and everyday web users, and that’s bound to create some friction. People push back, and that’s fair.

But we’re here to help. People want more privacy and better control over the data they share online, and businesses need data to create value, serve customers better, and build better products. Both are right, and it’s our job to make sure each camp gets what it wants.

As such, we’re interested in any sort of feedback (+ or -) that makes Confection more useful to businesses, users, and devs. “[T]he best collective decisions are the product of disagreement and contest, not consensus or compromise.” James Surowiecki wrote that in The Wisdom of Crowds. More voices and more intense debates lead to better outcomes, and that’s what we want.

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It happens almost every day.

Vulgar chats and emails. Insults. Salty email handles that would make a sailor blush. 800-word manifestos. We get them all. And we log each and every one of them in our “NSFW Index” (below). As Confection’s site traffic increases — and our verified, active accounts continue growing ~10% week over week — we get more and more and more of this kind of content.

These are really indirect compliments.

If something isn’t valuable or interesting or challenging, you breeze past it without comment. People take time to evaluate Confection, to judge it. They spend time with it. And each week, instead of discounting our product and moving on with their day, dozens of people create and use accounts and a passionate few make angry, challenging, and often quite entertaining NSFW contributions.

And they’re both valuable. Robust dialogues like this help us build a better product.

whatkindofidiotwouldwishthis***[email protected]

“Shut up *** up ***ing ***.”

go****[email protected]

“This would never work from the very start. Be ashamed.”

“We need … rest from you shady capitalist abusers.”

More often than not, this kind of feedback is driven by a handful of misunderstandings. We try to clear these up below.

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A Few Quick Points

These are for anyone who's skeptical about Confection or hostile to it. They're for people who jump to conclusions about the product or our team, people who make up their minds without really understanding how Confection works and what we're trying to do.

Client-side data tracking has become quite unstable.

Soon, it will be functionally irrelevant. confection.io/impact

Like you, we’re very dissatisfied with the traditional ways data is collected, stored, and distributed online.

They’re leaky, inexact, and very intrusive. As such, we rely on a new kind of architecture to generate data and resolve identities. confection.io/#product

For businesses, our architecture is more reliable and more compliant.

This allows our enterprise customers to generate the data they need to create stakeholder value and fine-tune products while still respecting the privacy of individual users. confection.io

For people, Confection is quite a bit different from traditional tracking scripts, pixels, and the other things you (understandably) hate.

It collects no PII without explicit user consent. It’s compliant with GDPR, CCP, and LGPD on the product level, and users can opt in and out at will. confection.io/people



Our goal is to help businesses thrive in privacy first and to give people better control over what they share online.

Our mission is building a new standard for data utility, compliance, and identity management, one that’s good for everyone. confection.io/about

Still have questions or concerns?

Feel free to reach out to our team. Use the form below or email us at [email protected]

NSFW is a-okay. In fact, if you give us something beyond four letter words, something creative, something we haven’t seen before, we’ll send you a free swag bag.