November 2023
Marketing Metaphysics explores the challenges facing marketers and the foundational principles and philosophies guiding marketing leaders.
October 2023
Confection and 44 other innovative startups are leveraging data to revolutionize and improve access to essential services.
October 2023
One day virtual conference showcasing the next generation of innovation and the 2023 IBM Hyper Protect Accelerator cohort.
September 2023
“Making [personas, messaging, ops systems, and data analysis] work harmoniously ensures that leads who enter the top of our funnels move through constructive, results-oriented, well-defined nurturing processes and toward positive revenue outcomes.”
July 2023
Marketers are the unacknowledged legislators of the world. One line of messaging or product positioning can change your life.
April 2023
Learn more about improving data quality and leveraging that signal fidelity to make better marketing decisions.
February 2023
In this episode, we explore the complex world of digital marketing analytics. Learn how to measure more effectively, make better decisions, and boost results.
January 2023
In this episode, we discuss the growing trend of privacy-first data disruptions and why they’re important for marketers.
September 2022
“In five years, I want us to still be working hard to ensure a free and open web is still alive and well.”
August 2022
“We engineered Confection to help customers take ownership over their data rails.”
August 2022
Analytics CTOs focused on innovation, growth, management, and social impact
August 2022
“The companies, startups and institutions listed in this article are all exceptional companies. selected the organisations listed in this article based on track record, executive leadership, market share, innovation, and ESG rating.”
August 2022
“The companies, startups and institutions listed in this article are all exceptional companies. selected the organisations listed in this article based on track record, executive leadership, market share, innovation, and ESG rating.”
August 2022
“This list showcases the top California-based CEOs operating in the privacy space.”
August 2022
These companies are taking a variety of approaches to innovating the adtech/martech industries.
August 2022
Lead management CEOs focused on innovation, growth, management, and social impact
August 2022
Adtech/martech CEOs focused on innovation, growth, management, and social impact
August 2022
54 California, United States Based Ad Targeting Companies
July 2022
68 California, United States Based Lead Management Companies
June 2022
“[T]he best data technology companies that our database has to offer. These are companies that are in different stages of maturity, some more established while others are more in a startup and scale-up period.”
May 2022
Marketing used to be opex. Now, it’s capex. Learn more about the ways Confection is building the new standard businesses use to collect, store, and distribute their digital marketing data.
May 2022
Marketing and ad tech, dealing with difficult clients, and the conflicting demands for data privacy and effective online advertising — you can’t make everybody happy, but you can get more bang for your advertising buck than many marketers realize.
March 2022
The system combines data solutions and privacy first to build better data for the martech and adtech industries.
March 2022
The system combines data solutions and privacy first to build better data for the martech and adtech industries.
March 2022
“This article showcases our top picks for the best Fremont based Business Intelligence companies. These startups and companies are taking a variety of approaches to innovating the Business Intelligence industry, but are all exceptional companies well worth a follow.”
March 2022
The system combines data solutions and privacy first to build better data for the martech and adtech industries.
March 2022
Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer.
March 2022
“This article showcases our top picks for the best California based Business Intelligence companies. These startups and companies are taking a variety of approaches to innovating the Business Intelligence industry, but are all exceptional companies well worth a follow.”
February 2022
“Leaders are on the brink, trying to deal with more COVID waves, more shortages, and hearing ‘no.’ Our look at the growing mental overload—and the best steps to tackle it.”
January 2022
“Have you ever noticed how often we equate success with more? … [W]e buy into the belief that we have to do more to have more to be more. … We visited with leaders who are redefining what success means now. Their answers might surprise you.”
January 2022
“[T]his constant friction between customer and company [is] a ‘naive war’ … [I]t’s time to approach [consent management] as a win-win situation. This is exactly where and why CMOs should step in and make the business case for giving people greater user control over their data while giving marketers better decision-making insights.”
December 2021
“We care about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”
December 2021
“Have you ever noticed how often we equate success with more? … [W]e buy into the belief that we have to do more to have more to be more. … We visited with leaders who are redefining what success means now. Their answers might surprise you.”
December 2021
“PIPL does raise the Great Firewall of China a few more feet, but it also creates soft, perceptual challenges elsewhere in the world.”
November 2021
“Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. We discuss why CRMs, DSPs, and automation are only 75-80% effective.”
November 2021
“Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”
October 2021
“This article showcases our top picks for the best Fremont based Analytics companies. These startups and companies are taking a variety of approaches to innovating the Analytics industry, but are all exceptional companies well worth a follow.”
October 2021
“As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage.”
October 2021
“These five companies are not only innovative but are examples of what we want to achieve within the Echelon community. In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”
October 2021
“How concerned are you about the effects of data privacy on your marketing? In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”
October 2021
“Professionals tend to position privacy first in forward-looking terms, as if it’s something that’s going to happen, as if it’s something we need to prepare for (and have time to prepare for). However, … [i]t’s a present and even backward-looking problem.”
October 2021
“[T]he cloud is little more than ‘just somebody else’s machine,’ it’s … the backbone of our increasingly interconnected world. As a result of that, understanding how to build out and maintain the cloud is increasingly important.”
October 2021
“There is a lot of confusing information out there about privacy and the shift away from third-party data … [P]eople use the word cookie as a catch-all word for all the ways we gather data digitally … [T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”
October 2021
“If we want to reach people, we have to create for bots … [I]n the 21st century, we reach the human audiences we need by giving web crawlers what they want. We write for web crawlers first (and directly) and we write for human beings second (and indirectly).”
September 2021
“The way that the world of advertising and digital marketing is expanding … every company will become a data company. How does Confection fit into that as a product?”
September 2021
“[D]ata analysis requires a human touch … [I]t’s harder to automate than data reporting. On the other hand, analysis’s need for human involvement lends it its strengths. ‘Close reading’ data … transforms cold information into warm insight and actionable intelligence. ”
August 2021
“We want to give the web its own centralized, proprietary standard for collecting, storing, and transmitting data. And we want to give everyday web users more control over the data they share. We hope this helps rejuvenate, enhance, and preserve the value of this important social resource.”
August 2021
“[T]he cloud continues to expand its reach. How will the cloud evolve, and how will that impact jobs both in the near- and long-term?”
August 2021
“This article showcases our top picks for the best Fremont based Big Data companies. These startups and companies are taking a variety of approaches to innovating the Big Data industry, but are all exceptional companies well worth a follow.”
August 2021
“Rebuilding trust with everyday web users — this is the biggest challenge in information security today. … Confection aspires to be as good for people as it is for marketers and software companies. … [W]e want to give people greater control over what they share online.”
July 2021
“Great funnels are holistically (and vertically) healthy, and we build them across time.” Learn how aligning customer acquisition costs and customer value can decrease burn, increase runway, and (ultimately) help your business grow.
July 2021
“Like finance, marketing is an endlessly fascinating blend of storytelling and math. … [A]s professionals, we tend to get bogged down in the creative, ‘auteur’ parts of our jobs while neglecting important data models and stark, mathematical realities.”
July 2021
“The end of third-party cookies is about more than just browser-level data storage. It represents the end of the way marketers, advertisers, and developers have gathered, used, and monetized online data for 30 years.”
July 2020
“These upcoming companies will harness the power of the cloud, mobile, social media, and the exponential growth of data. They will continue to push the envelope and disrupt the way business is done.”
July 2020
“Business intelligence (BI) is … a useful way to guarantee your organization is not taken by surprise by the rapidly changing landscape of the modern business world. [We] take a look at some of the best business intelligence startups, and why they’ll be so important in the next few years.”
July 2020
“This article showcases Welp Magazine’s top picks for the best ‘Identity Management’ startups. These startups are taking a variety of approaches to innovating in the Identity Management industry, but are all exceptional startups well worth a follow.”