Press

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2024


"Capital-Efficient B2B Marketing"

June 2024

< $10m ARR? Avoid high-cost, low-ROI marketing exercises focused on paid digital, events, and branding. Build effective, capital-efficient content instead.

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Landing Page Best Practices for B2B SaaS and Tech Companies

June 2024

“We gate deeper dives and more time-intensive/financially expensive content assets. Whitepapers, eBooks, webinars, and event videos – we feel these warrant the exchange of PII.”

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"Dial It In: Take Control of Your Digital Data"

May 2024

Data visibility, accurate reporting, and ad effectiveness all suffer for a simple reason: Your digital signal quality, time, and marketing budget are misaligned.

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"Why Confection Uses IBM's Hyper Protect Crypto Services"

April 2024

Migrating to IBM Cloud and HPCS represents a major gain for our customers. The process allowed us to amplify our security posture, take complete control over our infrastructure, and benefit from unparalleled computing power.

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"Bind Marketing and Sales Teams Together in Four Steps"

April 2024

Unify sales and marketing teams with four simple steps.

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"5 Unconventional Inbound Marketing Tactics that Work"

February 2024

In this series, we are talking to inbound marketing maestros, brand gurus, influencers, entrepreneurs, business leaders and all those who dare to think differently in the marketing sphere to share their stories, insights, and experiences with unconventional inbound marketing tactics.

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Rising Stars: Fremont-based US Analytics Startups Shaping the Industry

January 2024

Some of the most exciting and revolutionary Fremont-based startups operating in the analytics sector.

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"How Data Drives Marketing And Sales: Strategies, Challenges, and Future Trends"

January 2024

Delve into the world of data collection and analysis, exploring its crucial role in shaping modern business strategies.

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California-Based Ad Targeting Startups Revolutionizing the U.S. Advertising Industry

January 2024

Notable startups making waves with their ad targeting strategies, promising to transform the industry’s landscape.

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2023


Emerging US Startups Revolutionizing the Ad Targeting Industry Landscape

December 2023

Notable startups turning heads in the ad targeting industry.

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"The Founder's Vision in Modern Marketing"

November 2023

Marketing Metaphysics explores the challenges facing marketers and the foundational principles and philosophies guiding marketing leaders.

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45 Data-Driven Startups Join IBM’s Hyper Protect 2023 Accelerator

October 2023

Confection and 44 other innovative startups are leveraging data to revolutionize and improve access to essential services.

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IBM Z Day 2023

October 2023

One day virtual conference showcasing the next generation of innovation and the 2023 IBM Hyper Protect Accelerator cohort.

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15 Expert Tactics for Engaging Hard-to-Reach Prospects in B2B

September 2023

“Making [personas, messaging, ops systems, and data analysis] work harmoniously ensures that leads who enter the top of our funnels move through constructive, results-oriented, well-defined nurturing processes and toward positive revenue outcomes.”

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The Science of Marketing Operations

July 2023

Marketers are the unacknowledged legislators of the world. One line of messaging or product positioning can change your life.

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"How Could You Make a Better Decision Based on Data?"

April 2023

Learn more about improving data quality and leveraging that signal fidelity to make better marketing decisions.

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"Data Independence Helps Set New Standard in Marketing Tech"

February 2023

In this episode, we explore the complex world of digital marketing analytics. Learn how to measure more effectively, make better decisions, and boost results.

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"Focus on Privacy First"

January 2023

In this episode, we discuss the growing trend of privacy-first data disruptions and why they’re important for marketers.

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2022


Co-Founder & CEO Interview

December 2021

“We care about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”

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"Quimby Melton Of Confection: How I Am Redefining Success Now"

December 2021

“Have you ever noticed how often we equate success with more? … [W]e buy into the belief that we have to do more to have more to be more. … We visited with leaders who are redefining what success means now. Their answers might surprise you.”

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"China's Personal Information Protection Law (PIPL) presents challenges for CISOs"

December 2021

“PIPL does raise the Great Firewall of China a few more feet, but it also creates soft, perceptual challenges elsewhere in the world.”

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"Why CRM, DSP & Automation is Only 75-80% Effective"

November 2021

“Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. We discuss why CRMs, DSPs, and automation are only 75-80% effective.”

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"Avoiding the Third-Party Cookie Graveyard"

November 2021

“Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”

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"18 Most Innovative Analytics Startups & Companies (Fremont)"

October 2021

“This article showcases our top picks for the best Fremont based Analytics companies. These startups and companies are taking a variety of approaches to innovating the Analytics industry, but are all exceptional companies well worth a follow.”

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"Customer Acquisition In Privacy Sensitive World"

October 2021

“As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage.”

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"Five Companies Solving Our World’s Most Complex Data Problems"

October 2021

“These five companies are not only innovative but are examples of what we want to achieve within the Echelon community. In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”

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"Planning for Privacy-First Marketing"

October 2021

“How concerned are you about the effects of data privacy on your marketing? In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”

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"The Impact of Privacy First"

October 2021

“Professionals tend to position privacy first in forward-looking terms, as if it’s something that’s going to happen, as if it’s something we need to prepare for (and have time to prepare for). However, … [i]t’s a present and even backward-looking problem.”

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"Cloud Computing Training: Everything You Need to Know to Start"

October 2021

“[T]he cloud is little more than ‘just somebody else’s machine,’ it’s … the backbone of our increasingly interconnected world. As a result of that, understanding how to build out and maintain the cloud is increasingly important.”

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"What Marketers Need to Know About Privacy-First"

October 2021

“There is a lot of confusing information out there about privacy and the shift away from third-party data … [P]eople use the word cookie as a catch-all word for all the ways we gather data digitally … [T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”

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"19 SEO Tips I Wish I’d Known When I Was a Beginner"

October 2021

“If we want to reach people, we have to create for bots … [I]n the 21st century, we reach the human audiences we need by giving web crawlers what they want. We write for web crawlers first (and directly) and we write for human beings second (and indirectly).”

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"Confection Changes How Companies Access Audience Data"

September 2021

“The way that the world of advertising and digital marketing is expanding … every company will become a data company. How does Confection fit into that as a product?”

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"6 Key Differences Between Data Analysis and Reporting"

September 2021

“[D]ata analysis requires a human touch … [I]t’s harder to automate than data reporting. On the other hand, analysis’s need for human involvement lends it its strengths. ‘Close reading’ data … transforms cold information into warm insight and actionable intelligence. ”

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"On Data, Privacy, Better Marketing & Finding Your 'Green Light'"

August 2021

“We want to give the web its own centralized, proprietary standard for collecting, storing, and transmitting data. And we want to give everyday web users more control over the data they share. We hope this helps rejuvenate, enhance, and preserve the value of this important social resource.”

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"Cloud Data Growth Will Affect Jobs in 2021 and Beyond"

August 2021

“[T]he cloud continues to expand its reach. How will the cloud evolve, and how will that impact jobs both in the near- and long-term?”

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"20 Best Fremont Big Data Startups & Companies"

August 2021

“This article showcases our top picks for the best Fremont based Big Data companies. These startups and companies are taking a variety of approaches to innovating the Big Data industry, but are all exceptional companies well worth a follow.”

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"Confection Wants to Usher In the Future of Server-Side Martech"

August 2021

“Rebuilding trust with everyday web users — this is the biggest challenge in information security today. … Confection aspires to be as good for people as it is for marketers and software companies. … [W]e want to give people greater control over what they share online.”

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"The Cost of Customer Acquisition: What to Know and Why It’s Important to Start Ups"

July 2021

“Great funnels are holistically (and vertically) healthy, and we build them across time.” Learn how aligning customer acquisition costs and customer value can decrease burn, increase runway, and (ultimately) help your business grow.

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"When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts"

July 2021

“Like finance, marketing is an endlessly fascinating blend of storytelling and math. … [A]s professionals, we tend to get bogged down in the creative, ‘auteur’ parts of our jobs while neglecting important data models and stark, mathematical realities.”

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"Confection Wants to Prepare You for the Future of Server-Side Martech"

July 2021

“The end of third-party cookies is about more than just browser-level data storage. It represents the end of the way marketers, advertisers, and developers have gathered, used, and monetized online data for 30 years.”

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2020


"28 Awesome Marketing Automation Startups of 2020"

July 2020

“These upcoming companies will harness the power of the cloud, mobile, social media, and the exponential growth of data. They will continue to push the envelope and disrupt the way business is done.”

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"27 Best Business Intelligence Startups Positioned to Dominate 2021"

July 2020

“Business intelligence (BI) is … a useful way to guarantee your organization is not taken by surprise by the rapidly changing landscape of the modern business world. [We] take a look at some of the best business intelligence startups, and why they’ll be so important in the next few years.”

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"36 Best Identity Management Startups to Follow"

July 2020

“This article showcases Welp Magazine’s top picks for the best ‘Identity Management’ startups. These startups are taking a variety of approaches to innovating in the Identity Management industry, but are all exceptional startups well worth a follow.”

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