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2021


"Confection Changes How Companies Access Audience Data"

September 2021

“The way that the world of advertising and digital marketing is expanding … every company will become a data company. How does Confection fit into that as a product?”

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"6 Key Differences Between Data Analysis and Reporting"

September 2021

“[D]ata analysis requires a human touch … [I]t’s harder to automate than data reporting. On the other hand, analysis’s need for human involvement lends it its strengths. ‘Close reading’ data … transforms cold information into warm insight and actionable intelligence. ”

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"On Data, Privacy, Better Marketing & Finding Your 'Green Light'"

August 2021

“We want to give the web its own centralized, proprietary standard for collecting, storing, and transmitting data. And we want to give everyday web users more control over the data they share. We hope this helps rejuvenate, enhance, and preserve the value of this important social resource.”

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"Cloud Data Growth Will Affect Jobs in 2021 and Beyond"

August 2021

“[T]he cloud continues to expand its reach. How will the cloud evolve, and how will that impact jobs both in the near- and long-term?”

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"20 Best Fremont Big Data Startups & Companies"

August 2021

“This article showcases our top picks for the best Fremont based Big Data companies. These startups and companies are taking a variety of approaches to innovating the Big Data industry, but are all exceptional companies well worth a follow.”

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"Confection Wants to Usher In the Future of Server-Side Martech"

August 2021

“Rebuilding trust with everyday web users — this is the biggest challenge in information security today. … Confection aspires to be as good for people as it is for marketers and software companies. … [W]e want to give people greater control over what they share online.”

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"The Cost of Customer Acquisition: What to Know and Why It’s Important to Start Ups"

July 2021

“Great funnels are holistically (and vertically) healthy, and we build them across time.” Learn how aligning customer acquisition costs and customer value can decrease burn, increase runway, and (ultimately) help your business grow.

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"When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts"

July 2021

“Like finance, marketing is an endlessly fascinating blend of storytelling and math. … [A]s professionals, we tend to get bogged down in the creative, ‘auteur’ parts of our jobs while neglecting important data models and stark, mathematical realities.”

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"Confection Wants to Prepare You for the Future of Server-Side Martech"

July 2021

“The end of third-party cookies is about more than just browser-level data storage. It represents the end of the way marketers, advertisers, and developers have gathered, used, and monetized online data for 30 years.”

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2020


"28 Awesome Marketing Automation Startups of 2020"

July 2020

“These upcoming companies will harness the power of the cloud, mobile, social media, and the exponential growth of data. They will continue to push the envelope and disrupt the way business is done.”

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"27 Best Business Intelligence Startups Positioned to Dominate 2021"

July 2020

“Business intelligence (BI) is … a useful way to guarantee your organization is not taken by surprise by the rapidly changing landscape of the modern business world. [We] take a look at some of the best business intelligence startups, and why they’ll be so important in the next few years.”

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"36 Best Identity Management Startups to Follow"

July 2020

“This article showcases Welp Magazine’s top picks for the best ‘Identity Management’ startups. These startups are taking a variety of approaches to innovating in the Identity Management industry, but are all exceptional startups well worth a follow.”

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