"I want to see a list of channels organized by number of visitors/users (unique UUIDs)."

When enabled, Confection's BigQuery integration creates a dataset with two columns: UUID and data. The data column includes JSON-formatted data associated with a UUID's site activity. To connect BigQuery to your Confection account, see this quick-start guide.

Use the following query to output a channel data (referrers, sources, and mediums) and the number of associated UUIDs.

Sample output follows:

UUID_count referrer campaign medium
100 google.com campaignName paid
200 direct loremIpsum organic

"Why do I see direct referrer values and campaign information?"

referrer information and UTM-style campaign data run in parallel lines. referrer is a server-side value, and UTM-style campaign values are URL-parameter-based, front-end values.

Browsers that use privacy settings or extensions generally hide referrer information. Links with rel="noreferrer" attributes will also omit referrer information. As such, when you see a direct referrer value and campaign information, treat the campaign information as authoritative.

We considered overwriting referrer data when campaign source information is available. However, there are ethical and practical arguments to be made for preserving the actual referrer information. Confection's mission involves presenting information as accurately as possible. A customer may want to calculate the number of privacy-focused users visiting his/her site. A customer might also want to audit a particular campaign.

For these and other mission-focused, usage-based reasons, we present referrer values exactly as we detect them.

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