Customers call it the "Confection effect."

A recent customer was certain their company was experiencing data loss. Four steps and :10 — that’s all it took to see how much data Confection could help them recover.

In this customer’s case, the “Confection effect” was unambiguous. Before they installed Confection, their site was writing 713 pageviews per day. With Confection, they’re now writing 1,035 per day. That’s a 45% increase. And it means that, before using Confection, they were missing 55% of their data. (We’ve documented losses as high as 89%.)

We’ve since expanded this relationship. As a result, this customer is seeing hundreds of clicks, pageviews, engagements, and other events they didn’t see before (and making far better marketing decisions as a result).

See the Confection Effect for Yourself

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Step One: Install Confection

Use one of our quick-start guides to install Confection on your site or application.

No matter which guide you choose, be sure to enable analytics. Otherwise, Confection won’t be able to write basic events like pageviews, and you’ll see an empty report in step four.

Continue to Step 2

Step Two: Prep Google Analytics

Use step four of our Google Analytics quick-start guide to write Confection data to Google Analytics.

Continue to Step 3

Step Three: Wait 24 Hours

High traffic sites will probably start seeing the effect immediately. However, we suggest waiting at least 24 hours before comparing results. This will give both Google Analytics and Confection a chance to compile all your analytics data.

We know how hard it can be to be patient. Here’s some music to inspire you (and eat up the first four minutes). It’s up to you how you spend the other 1,436.

Continue to Step 4

Step Four: Review the Results

The time has come! Use the Google Analytics pageview report to get a sense of how much data Confection has helped you recover. The video shows you how to toggle between the two reports.

Impressed? Let’s hop on a call to discuss your next steps.

Schedule Some to Review with Our Team

Next Steps

Insure your company against privacy-first. Keep your customer relationships and marketing partnerships strong, even in browsing environments that limit cookies, scripts, and persistent identifiers.

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Confection in the News

"What Marketers Need to Know About Privacy-First"

“[T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”

"Creating a Data Generator for the Privacy-First World"

Confection cares “about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”

"Avoiding the Third-Party Cookie Graveyard"

“With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”

"Five Companies Solving Our World’s Most Complex Data Problems"

“In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”

"Planning for Privacy-First Marketing"

“In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”

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