Confection is a marketing enablement solution for businesses who want to take control of their atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns.
And it integrates with the apps businesses and developers already use. There’s no need to switch systems. Take 10 minutes to install, and keep your marketing partnerships running strong.
Get 30x more acquisition data, session intelligence, and audience insights.
Privacy-first browsers block over 72,000 cookies, pixels, scripts, and trackers. This affects over 750 martech companies, many of whom are household names.
In the video, we can see this in action. We’re browsing a Fortune 100 website using a privacy-first browser called Brave. This browser blocks cookies and certain scripts and restricts persistent identifiers such as browser, user, and device IDs.
As you can see, the following marketing partners can’t send data to this customer’s account: Bazaarvoice, Dun & Bradstreet, ImmuniWeb, Xandr, SundaySky, Google Tag Manager, Ensighten, Oracle/Eloqua, Teads, Dstillery, LiveRamp, Outbrain, Quantserve, Nielsen, Marin Software, Yahoo, Krux Digital, Clicktale, Alibaba, Invoca, and Bing, Facebook, LinkedIn, and Google ads.
When integrations like this can’t send data to a company’s account, they can’t add much value to its marketing efforts. Whatever time and money you invest in them will be effectively wasted. In fact, as you’ll see below, at this very moment, they’re probably already 20-25% less effective than you think.
And this has been true for three years.
See our solution in action. It’s called Confection, and it can help keep your customer relationships and marketing partnerships strong, even in browsers that restrict cookies, scripts, and persistent IDs. Confection is risk free to start and inexpensive after that.
Using Confection, you’d experience < 500ms latency between user actions and API availability.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine-tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.
Confection offers customers two choices:
1 Complete Zero/First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site you already have and the apps you already use. There’s no need to switch systems. Just plug in, power up, and keep your marketing stack running strong.
Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.
Submit the following form, and we’ll deliver your free risk assessment (usually) within 48 hours.