"What's missing from eatsoco.com?"

In the three one-screen examples we shared with you via email, you see Google Analytics struggling to define source data for 44% of visitors. It entirely overlooks 15% of visitors.

Here’s what happens if we apply the same loss metrics to eatsoco.com:

Read On

Gain Data Independence, SoCo

Take control of your atomic-level digital marketing data. Send better data to critical endpoints like CRMs, analytics tools, and ad campaigns.

 

Similarweb suggests eatsoco.com gets about 5,000 pageviews per month.

With a 55.00% bounce rate and 2.50 pages per visit, we can assume eatsoco.com gets about 3,650 visitors per month.

Think back to the first one-screen example.

If eatsoco.com leaks the same 15% of visitors and 44% of source data, tools like Facebook, Google Analytics, TikTok, ipify, Shopify, Corner, Sentry, Pinterest, Klaviyo, ShareASale, Smile.io, Privy, Awin, Google Optimize, and Tp88trk leak a substantial amount of information each year.

Take Control of Your Atomic-Level Digital Marketing Data

Confection is a marketing enablement solution for businesses who want to take control of their atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns. See this in action. Risk free.

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Product Overview

Plug eatsoco.com into Confection.

Think of Confection as an energy grid for a better web. Our product architecture can help SoCo thrive in privacy-first browsing environments. It’s lightweight, flexible, frictionless, and compliant with international data privacy laws.

Cable & Substation

Confection’s core component. No cookies, third-party scripts, or front-end IDs. Collect data no matter what happens on the client side.

Live Dataflow
Learn More

Input

Automatically replace broken forms. Capture data in real time from any local or third-party form.

Transmission API

Collect and structure first-party data without cookies, cross-domain scripts, or device IDs. Use your account API or our Zapier integration to send data to any number of different endpoints.

Metrics & Analytics

Get actionable, compliant insights into visits, events, and trends without device IDs, fingerprinting, cookies, or third-party scripts.

Customer Success

Learn more about the ways Confection helps businesses like SoCo take control of their atomic-level digital marketing data.

"What is SoCo missing?"

Our research suggests we may only see 11% of available events. That’s not a typo. And it means that, in some cases, we could be wasting $0.89 of every $1 we spend on our marketing tools. Read More

+30x More Session Intelligence

“We migrated from a self-hosted CMS to a lowcode website builder. Immediately, we saw a 76-96% decrease in our analytics data. Can Confection help?” Read More

+233% More Audience Data

“We want to take control of the data we use in our Facebook ads, and we want to move beyond traditional cookie-based data gathering. Can Confection help?” Read More

Catherine Venediger
Head of Content @ Katana

“At Katana, we don’t settle. We are constantly pursuing bigger, better results for our clients, and it’s collaborators like Confection who gear our team to continue the pursuit of excellence. Thanks to our brilliant team and Confection’s incredible work, this collaboration has enabled epic results.”

Ihab El-Waly
Digital Marketing Manager @ Tradogram

“We used to rely on other services to ingest digital marketing data for us. Thanks to Confection, we’re more independent now. We own our primary inputs and can send information to any endpoint we wish.”

Mark Smith
Co-Founder @ Katana

“The value here is clear: With Confection, we can honor GDPR and privacy while also generating more usable data for our client campaigns. These other solutions make us choose between privacy and data generation. Confection gives us both.”

SoCo + Confection = Unstoppable

Ready to take action?

Fast and Reliable

Using Confection, SoCo would experience < 500ms latency between user actions and API availability.

Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.

No need to worry about front-end UUIDs, device IDs, or fingerprinting.

Request a Technical Report

Compliant By Design

Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine-tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.

See Our Compliance Demo

Confection offers companies like SoCo two choices:

1 Complete Zero/First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.

2 Full Service
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.

Request Privacy Overview

Seamless Integration

We built Confection to work with the site SoCo already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Facebook, Google Analytics, TikTok, ipify, Shopify, Corner, Sentry, Pinterest, Klaviyo, ShareASale, Smile.io, Privy, Awin, Google Optimize, and Tp88trk running strong.

Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.

Find Your Quick-Start Guide Now

See Confection in Action
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Get started risk free.

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Choose your next step. SoCo is in control.

Insure eatsoco.com against privacy-first browsing environments. Keep data from Facebook, Google Analytics, TikTok, ipify, Shopify, Corner, Sentry, Pinterest, Klaviyo, ShareASale, Smile.io, Privy, Awin, Google Optimize, and Tp88trk flowing in browsing environments that restrict cookies, scripts, and persistent IDs.

"I'm ready to try it."

Get Started (Risk Free)

"I want to see a demo."

Let’s Go

"I have some questions."

Contact Us

"I want to see this."

Share It

"How much does this cost?"

View Pricing Guide

Confection in the News

"What Marketers Need to Know About Privacy-First"

“[T]hese privacy changes impact more than just browser-level data storage … To be cookie-free doesn’t mean that you’re immune from privacy-first disruption.”

"Creating a Data Generator for the Privacy-First World"

Confection cares “about collecting, storing, and distributing user data in a way that aligns with your personal preferences and complies with data protection laws like CCPA, GDPR, and LGPD.”

"Avoiding the Third-Party Cookie Graveyard"

“With third-party cookies on the way out, we discuss how to avoid the third-party graveyard.”

"Five Companies Solving Our World’s Most Complex Data Problems"

“In time, we believe these five brands will be at the forefront of the next generation’s data science and tech industries.”

"Planning for Privacy-First Marketing"

“In this episode, we touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.”

Get Started. Risk Free.
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