In the three one-screen examples we shared with you via email, you see Google Analytics struggling to define source data for 44% of visitors. It entirely overlooks 15% of visitors.
Here’s what happens if we apply the same loss metrics to unilever.com and its network of brand sites:
Take control of your atomic-level digital marketing data. Send better data to critical endpoints like CRMs, analytics tools, and ad campaigns.
With a 64.19% average bounce rate and 2.23 average pages per visit, we can assume unilever.com and its network of brand sites get about 744,890,005 visitors per month.
Think back to the first one-screen example.
If unilever.com , dove.com, knorr.com, and Unilever's 398 other brand sites leak the same 15% of visitors and 44% of source data, tools like Google Analytics, CookiePro, Adobe, unpkg, Evidon, Demdex, New Relic, and Dotomi leak a substantial amount of information each year.
Confection is a marketing enablement solution for businesses who want to take control of their atomic-level digital marketing data. Get 20-30x more attribution data and 30-40% more session intelligence in critical endpoints like CRMs, analytics tools, and ad campaigns. See this in action. Risk free.
Using Confection, Unilever would experience < 500ms latency between user actions and API availability.
Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.
No need to worry about front-end UUIDs, device IDs, or fingerprinting.
Confection is compliant with global data privacy laws such as CCPA, GDPR, and LGPD. We built the product that way from the ground up, and we constantly fine-tune it to ensure Confection stays compliant with new trends, rulings, policies, and regulations.
Confection offers companies like Unilever two choices:
1 Complete Zero/First-Party Data
We send all data to an endpoint you define and store no PII inside Confection.
2 Full Service
Offload total compliance — collection, storage, and distribution — to us. We manage PII data for you. Access it when you need it.
We built Confection to work with the site Unilever already has and the apps it already uses. There’s no need to switch systems. Just plug in, power up, and keep Google Analytics, CookiePro, Adobe, unpkg, Evidon, Demdex, New Relic, and Dotomi running strong.
Four steps and :05 — that’s all it takes. Use our quick-start guides to install Confection and start sending data anywhere.
Get started risk free.